Santhosh Kumar Kumar itibaren Khera, Punjab 146106, Indija
The book gives an abundance of information on specific cases when companies have made a fortune by serving the poor and the very poor and how this in return has helped people out of poverty. Majority of the people on this planet live on the bottom of the pyramid - if you find a way to cater to that target group, there are great fortunes to be made. You will learn a great deal about serving the poor. Downside of the book is that it's mostly aimed at MNCs and the author has a very boring style. While it's informative, it's quite difficult read.
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