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Neil Gaiman always satisfies my urge to combine Jungian mythological archetypes with a little pop fiction. The story explores what happens when the "old" gods in America, who came from other lands with their immigrants but never took root in American soil, meet the new gods of America (technology, media, luck, etc.). Gaiman asks us, how does the power of belief create a god? What happens to these gods when those who believed in them no longer exist? In the end, it's all a con game, but to tell you more would spoil the ending. This book made me want to learn more abut Odin, Loki, Bastet, Easter, and the pantheons of long forgotten gods who came to this land in the hearts of travelers but dried up as belief in them evaporated. Plus, any book that partly takes place in The House on the Rock is okay by me!